Hillary Dannels modeling her manicure featuring a base of Mentality Nail Polish Expunge (Green Yellow Matte), dry brushed with Opaque Neon Orange, Green, Blue, and Purple, sealed with Matte Top Coat.
Welcome to our blog. Where to begin? There are many stories, so many rumors, drama, intrigue, asses kicked, and egos perma-bruised remain. Still Mentality stands, because it is an extension of who we are. Do it right, the first time and every time. Be persistent, resilient, and make sure you have your shit in order so that when that bell goes off, you burst out your corner fighting. And, when it's all said and done, wear your scars like badges of honor. That's our Mentality. What's yours?
So, I think you gotta ask yourself this. When somebody comes to take your dreams away, do you fold like a deck of cards? Do you take it? Does the bully get to win again? Well, it happened to us and being a tiny little obscure micro-niche cosmetics company at the time, we were probably supposed to just fold up shop and fade away like some tired punks.
Well, we're obviously no shrinking violets, so we whipped up a hornets nest, grabbed that mess with both hands, dragged it out into the streets, and beat it with a stick until dead in every social media back channel we could. And then to make sure our message was heard, we went ahead and called out all the catty bitches in every public and private nail polish social media group we could, so as to make sure everyone was good and mad that we were completing a voluntary recall at our own expense in order to file an immaculately complete FDA complaint on our base manufacturer. (adjusts and pops collars)
Dry brush matte manicure using Mentality Nail Polish Neon Matte and Opaque polishes. Photographed on a slightly rainy day in southern California.
Remember that hornet nest? I mean, boy they were pissed. That raging mob went on a berserker scorched Earth campaign like none ever seen. They told everyone. IT WAS AWESOME! It made Cosmo, Huffington Post, and every two-bit blogger that wanted to make a name for themselves writing hateful spew and making fallacious accusations. Amazon and Etsy even got together and changed the way that they operated with homemade cosmetics. Lots of little companies folded. Anyone with anything to hide or be worried about was burned in effigy by the internet groups and/or complained upon by the raging masses. No way that little obscure insignificant unheard of cosmetics company was gonna die in peace. This was war.
I have often heard that if nobody hates you, then you've done nothing with your life. Well, it feels a whole lot like we went off and changed the world. Life is weird like that. And, I admit it was a gamble, but when you grow up fighting, staring down the next epic battle square in the eyes seems like the most reasonable thing in the world to do. It's just like yesterday, tomorrow and the next day. So, we came out of our corner swinging and threw solid gold knockout punches every single time. (ding ding ding ding ding ding ding ding)
Dry brush manicure photographed indoors under 6500 K fluorescent lights.
Well, that pretty much sums up the last two years of Mentality. Nobody expected us to survive, much less win, except for our fans. Thank you to everyone who sent words of encouragement. Thank you even more to everyone that sent us those creatively worded attempts to encourage us to walk away from our dreams. We cannot tell you how amazing it feels to actually stick our thumbs in our ears and wave our fingers at you. Neener, neener, neener. (checks off item on Bucket List)
So, thanks for coming here and reading our story. Keep coming back to the blog for more appropriately interesting content and pictures of nails did. We'll get back to making nail polish for the store soon enough and we'll blog all the juicy details as we do. We have a complete nail art palette that we are bringing to you: a plethora of stamping grade polishes, Glazes, Neons, Earth Tones, Crystalchromes, Metallics, Holographics, Tetrachromes, Jellychromes, and all of our Matte nail polishes. This collection can't be found anywhere else. It's uniquely Mentality Nail Polish.
Preview of the Mentality Zombie Chronicles. Photograph shown featuring Mentality Nail Polish Neon Green Glaze with Crystalchrome Funhouse and Neon Orange Glaze with Crystalchrome Carnival jelly sandwiches.
Mentality Nail Polish, we're not for the weak of heart. If you have the audacity to stand up for yourself, be yourself, and make your own decisions, we applaud you. Live life on your own terms. Be stronger than you ever dreamed you could be. Never quit.