Memes are the most important cultural expression to come out of the age of the internet. Memes are the obiter dictum ephemeral byproduct of our innate need to share our thoughts and feelings with other humans while interacting in the cold and brutally insensitive arena that is social media. Memes serve as permanent avatars and virtual emotional gladiators in the colosseum of public opinion. Memes wage wars in instances of perfect raw emotion, echoing resolutely across the digital divide, and are thus immaculate.
Memes serve to enable our conscious desire to reach out and touch the lives of our fellow human beings, coupled with our collective inability to find anything good to talk about. Hence our fascination with talking about the weather. "Oh, um, hey, person with a name I'm supposed to know. Gosh, the sun's out, isn't it?" Responded with, "Yup." Back in the day, you'd have to go out into your front yard to get such deep down feels from a passerby, but now people we've never even met before can inspire us into noble pursuit or fits of keyboard smashing rage, all while nestled comfortably from their couch and ours.
Meme's inspire us to be better by pointing out our weaknesses as a species, glorifying our noblest pursuits, and also to catalog to verify the number of things that Chuck Norris can punch out of existence. "Here's your official list of things Chuck Norris is tougher than, Dr. Holmes." "Ah yes, the complete list of things in the known universe. Thank you, Watson." Yes, the internet has been very kind to Chuck Norris. And, um, for good reason, Mr. Norris, sir.
Memes often serve as messages to the future self from a moment in time when some brief clarity overtakes a person, whoever's fault that might be, and guides them to find an insight that is not to be forgotten. Usually this is a message to the self, such as to hang on to the rope, or to remember that someone loves you, especially when some insensitive cretin manages to suck all the air out of the room, even when that someone turns out to be you.
So, we have two memes for this blog. The first is our mantra. It has been the last two years of our lives, and is an expression who we are as people. This concept has guided us into the many projects that we now endeavor in. It is about being stronger than you realize that you are, and then living in the skin you are in. It is about walking the walk, and also owning it, because failure is a possibility, but refusing to get back up when you're face first in the dirt is not an option.
Never quit, even when it hurts, especially when it hurts, because survivors keep getting back up, and leaders do not fear falling down again. Never quit.
The second meme has a UFO vibe. I wanted a 1950s sci-fi movie, desaturated kind of feel to the meme, like 50 Foot Tall Woman meets Lost in Space.
It is in homage to the estimated 1000 bottles of Mentality Nail Polish in the square bottle that are in the hands of the public, that were made in non-Arminex base and thus not part of the ridiculous scandal that company created in the indie nail polish scene. I mean seriously, had they never heard of the FDA? GTFO of here, Arminex! We kicked you off Etsy, and then kicked straight out of business. No one even wants to buy out your brand, even in court-ordered bankruptcy liquidation, punks! (cracks knuckles) Excuse me, I'm a bit passionate about that subject.
People who don't believe in aliens have probably never had an anal probe.
So, what remains for now, is some of the rarest and most exclusive polishes that ever existed in the indie nail polish scene: Mentality Nail Polish in the square bottle. And yes, there is a unicorn out there. There is a single complete collection of Mentality Nail Polish in the square bottle. We named it The Braun Collection. We believe it is the most exclusive nail polish collection in the world and represents all of our gloss, holographic, stamping, matte, you name it. No one else has the complete collection, at least for now. It is from the last run that we made before we closed up shop to kick Arminex's rear end into Chapter 7 oblivion. (insert sound of Arminex swooshing into trash can from 3-point range) Booyah!
But, enough about that. We'll divvy up the details on the manis for these two pics, and their related manis in our first installment of the Mentality Zombie Files, coming up next. See you then!
Hillary Dannels modeling her manicure featuring a base of Mentality Nail Polish Expunge (Green Yellow Matte), dry brushed with Opaque Neon Orange, Green, Blue, and Purple, sealed with Matte Top Coat.
Welcome to our blog. Where to begin? There are many stories, so many rumors, drama, intrigue, asses kicked, and egos perma-bruised remain. Still Mentality stands, because it is an extension of who we are. Do it right, the first time and every time. Be persistent, resilient, and make sure you have your shit in order so that when that bell goes off, you burst out your corner fighting. And, when it's all said and done, wear your scars like badges of honor. That's our Mentality. What's yours?
So, I think you gotta ask yourself this. When somebody comes to take your dreams away, do you fold like a deck of cards? Do you take it? Does the bully get to win again? Well, it happened to us and being a tiny little obscure micro-niche cosmetics company at the time, we were probably supposed to just fold up shop and fade away like some tired punks.
Well, we're obviously no shrinking violets, so we whipped up a hornets nest, grabbed that mess with both hands, dragged it out into the streets, and beat it with a stick until dead in every social media back channel we could. And then to make sure our message was heard, we went ahead and called out all the catty bitches in every public and private nail polish social media group we could, so as to make sure everyone was good and mad that we were completing a voluntary recall at our own expense in order to file an immaculately complete FDA complaint on our base manufacturer. (adjusts and pops collars)
Dry brush matte manicure using Mentality Nail Polish Neon Matte and Opaque polishes. Photographed on a slightly rainy day in southern California.
Remember that hornet nest? I mean, boy they were pissed. That raging mob went on a berserker scorched Earth campaign like none ever seen. They told everyone. IT WAS AWESOME! It made Cosmo, Huffington Post, and every two-bit blogger that wanted to make a name for themselves writing hateful spew and making fallacious accusations. Amazon and Etsy even got together and changed the way that they operated with homemade cosmetics. Lots of little companies folded. Anyone with anything to hide or be worried about was burned in effigy by the internet groups and/or complained upon by the raging masses. No way that little obscure insignificant unheard of cosmetics company was gonna die in peace. This was war.
I have often heard that if nobody hates you, then you've done nothing with your life. Well, it feels a whole lot like we went off and changed the world. Life is weird like that. And, I admit it was a gamble, but when you grow up fighting, staring down the next epic battle square in the eyes seems like the most reasonable thing in the world to do. It's just like yesterday, tomorrow and the next day. So, we came out of our corner swinging and threw solid gold knockout punches every single time. (ding ding ding ding ding ding ding ding)
Dry brush manicure photographed indoors under 6500 K fluorescent lights.
Well, that pretty much sums up the last two years of Mentality. Nobody expected us to survive, much less win, except for our fans. Thank you to everyone who sent words of encouragement. Thank you even more to everyone that sent us those creatively worded attempts to encourage us to walk away from our dreams. We cannot tell you how amazing it feels to actually stick our thumbs in our ears and wave our fingers at you. Neener, neener, neener. (checks off item on Bucket List)
So, thanks for coming here and reading our story. Keep coming back to the blog for more appropriately interesting content and pictures of nails did. We'll get back to making nail polish for the store soon enough and we'll blog all the juicy details as we do. We have a complete nail art palette that we are bringing to you: a plethora of stamping grade polishes, Glazes, Neons, Earth Tones, Crystalchromes, Metallics, Holographics, Tetrachromes, Jellychromes, and all of our Matte nail polishes. This collection can't be found anywhere else. It's uniquely Mentality Nail Polish.
Preview of the Mentality Zombie Chronicles. Photograph shown featuring Mentality Nail Polish Neon Green Glaze with Crystalchrome Funhouse and Neon Orange Glaze with Crystalchrome Carnival jelly sandwiches.
Mentality Nail Polish, we're not for the weak of heart. If you have the audacity to stand up for yourself, be yourself, and make your own decisions, we applaud you. Live life on your own terms. Be stronger than you ever dreamed you could be. Never quit.